How to promote an event in Ecuador: a 30-day plan

Promoting an event does not start the day before. People need time to find it, understand it and remember it. This plan works for concerts, fairs, workshops, plays and free activities anywhere in Ecuador.

Before announcing it

Confirm the date, time, venue, address, price and booking link. Prepare a poster that is readable on a phone and one sentence explaining what will happen. Replace “great event” with something concrete, such as “A makers' fair with 40 brands, food and live music”.

Post your event for free to get its own page with date, map, poster and a shareable link. That page can also appear in the city agenda and search engines.

30 days ahead

Publish the complete listing and main announcement.
Share it first with performers, exhibitors and partners so everyone uses the same link.
Ask the venue and participants to link to the page from their channels.
For ticketed events, explain prices, sales points and what each ticket includes.

15 days ahead

Introduce performers, exhibitors or instructors one by one.
Publish the programme, timetable or main activities.
Answer repeated questions about parking, age limits, pets, accessibility and payments.
Share in local groups only when the event is genuinely relevant to them.

7 days ahead

Post a reminder with the full date, time and address.
Explain how to get there and what visitors should bring.
Check that ticket links work and places are still available.
Update the listing immediately if the time or venue changes.

On the day

Share a “today” story with the time and direct link. Do not make people search through older posts. Afterwards, keep photos and testimonials as proof for the next edition.

What to measure

Do not count likes alone. Watch ticket clicks, messages, bookings and calendar additions. Use one link so you can tell which posts bring people.

Create your event page now. It is free and you can edit it whenever details change.